Anyone who's used Pandora is probably familiar with this term. It's part of the explanation given when you try to dig down into the deeper reasoning behind why Pandora chose a particular song to be a part of your station. For anyone who isn't familiar with the Music Genome Project, or Pandora for that matter, here's a crash course. Pandora is an internet radio station that selects music that it thinks you'll enjoy based on a favorite song or artist that you have provided. The Music Genome Project is the tool that it uses to accomplish this feat. Similar to the study of genetics in plants and animals, the project identified 400 "genes" or characteristics of songs. Any given song is analyzed by one, or sometimes more, musicians to identify the genes present in the song and assign them a value between 1 and 5. Based on the set of genes/values identified in a song (its "vector") a distance function creates a list of similar songs. Pretty complicated, huh?
I must say it's fairly effective. When I plug my iPhone into my car stereo, fire up my Pandora app, and tap Matt Nathanson Radio...I get a pretty good playlist of songs that I enjoy. Their explanation, when I tap the Song button, usually tells me they chose a song based on characteristics such as "a vocal-centric aesthetic, mellow rock instrumentation, folk influences, a good dose of guitar pickin', a breathy male lead vocalist, etc." Sure, all traits that I enjoy. But there are still a lot more factors that cause a song to make it onto my personal playlist. I mean, sure I like songs that fit those criteria, but that list isn't exhaustive. Where are the characteristics like "songs I like to sing at the top of my lungs in my car," "songs I'd love to pretend were written about me," and "songs that have that one perfect line that fits so well with that haunting cord progression"? Show me the musician who's going to sit down and quantify THOSE things. (Some good examples of those, respectively, are "High Enough" by Damn Yankees, "Endlessly" by Green River Ordinance, and "I Dreamed a Dream" from Les Miserables...none of which will ever make an appearance on Matt Nathanson radio.)
Now, I'll address another entity that parades itself as being an expert on what it is that I might like to listen to...the iTunes Genius feature. If the genome project could be defined as complex, then I'd have to say that Genius is nothing short of...creepy. Genius anonymously sends your iTunes library to Apple's database and uses algorithms to determine which songs to play, based on similar findings in other users' libraries. However, now that the Genius sidebar has been replaced with the Ping sidebar, Genius no longer recommends songs for you to download. So its suggestions are all based on the songs that are already in your library. This helps me ZERO. Also, seeing as how I'm generally embarrassed for anyone to see what all is in my music library (OK, so I like John Denver and ABBA?!), it pains me to think my eclectic song choices are being sent out into cyberspace.
Contrast this with another music persona who, until recently*, had fallen silent on Birmingham airwaves...Scott Register, or "Reg" as he was known to listeners of his shows Reg's Coffee House and The Morning Blend. Reg built quite the name for himself by identifying musical talent and introducing it to the masses. I can honestly say I have him to thank for so many of the artists I've grown to love today...artists I would likely have never heard in the absence of his show (The Airborne Toxic Event, Benjy Davis Project, The Civil Wars). I first came to "know" Reg when he appeared on 107.7 during my late high school/early college years and then later on the breath of fresh air that I like to call Live 100.5...which [scary bagpipes...then...dun, dun, dun...] met its demise earlier this year.
To this DAY I can't understand how a city this size can sustain, like, 10 country music stations (no, THAT part I get...keep reading)...yet not even ONE decent alternative/indie/folk radio station that was hands-down the best thing to happen to Birmingham radio in a decade! Or longer! Anyway, I digress.
So, in the absence of a hard-working, well-rounded, forward-thinking, talent-recognizing entity to single-handedly build my iTunes library on my behalf...I'm instead forced to do so myself. What has resulted is a tireless array of Pandora bookmarking, Shazam tagging, friend polling, and iTunes searching. All in search of my "new favorite song/artist." Why should I have to go to all this trouble?! I need an app that can do it for me! I need Reg! Better yet...a PERSONAL Reg! A music shopping assistant who can read my mind, interpret my tastes, and go out and download the perfect selection of music to serve as the soundtrack for my morning commutes, my jogs, my cooking frenzies, and my wistful evenings alone.
Until then...has anyone heard any good music lately?!
Q: What is the Music Genome Project?
A: A good start!
*I learned today that Reg and his show are back as a part of "The Mountain," a new internet radio station. I'll be curious to see how this venture fares.
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